Knowledge and Heritage Essay Example for Free

Knowledge and Heritage Essay Abstract Alice Walker’s Everyday Use and Amy Tan’s â€Å"A Pair of Tickets† investigate the relationships between mothers and daughters. Both writers show a struggle, by the children, to understand the true meaning of heritage. Each story has a specific type of mother-daughter relationship. Mother and Daughter Conflict: The Struggle to Understand Heritage in First-generation Americans A key factor in Alice Walker’s â€Å"Everyday Use,† and Amy Tan’s â€Å"A Pair of Tickets,† is heritage. Throughout both stories the use of heritage can be seen easily. Walker shows Dee misunderstands her heritage while Tan shows Jing-Mei comes to an understanding. Understanding both sides of the two stories gives readers a chance to explore their own heritage and reflect on how they accept their past. By contrasting the family characters in â€Å"Everyday Use,† Walker illustrates Dee’s misunderstanding of her heritage by placing the significance of heritage solely on material objects. Walker presents Mama and Maggie, the younger daughter, as an example that heritage in both knowledge and form passing from one generation to another through a learning experience connection. Dee, the older daughter, represents a misconception of heritage as a material thing. Dee portrays a rags to riches daughter who does not understand what heritage is all about. Her definition of heritage hangs on a wall to show off, not to be used. Dee’s avoidance of heritage becomes clear when she is talking to Mama about changing her name, she says, â€Å"I couldn’t bear it any longer being named after the people who oppress me† (Walker 746). Dee just takes another name without even understanding the true meaning behind it. She tries to explain to Mama that her name now has meaning, quality, and heritage; never realizing that the new name means nothing. Dee fails to realize that her name goes back multiple generations. Dee digs around the house for objects she can display in her own home as examples of African-American folk art. Her argument with Mama about taking quilts that were hand stitched as opposed to sewn by machine gives readers a chance to see Dee’s outlook of heritage is short lived. Dee says to Mama, â€Å"But they’re priceless. . . Maggie would put them on the bed and in five years they’d be in rags. Less than that! † (Walker 748). Mama will not allow her daughter to take the quilts because she has been saving them for Dee’s sister, Maggie, and she wants the quilts to be put into everyday use. By helping and living with Mama, Maggie uses the hand-made items in her life, experiences the life of her ancestors, and learns the history of both, exemplified by Maggie’s knowledge of the hand-made items and the people who made them—a knowledge in which Dee does not possess. Dee attempts to connect with her heritage by taking â€Å"picture after picture of me sitting there in front of the house. . . She never takes a shot without making sure the house is included† (Walker 746). Therefore showing Dee’s quest for heritage is external, wishing to have these various items in order to display them in her home. She allowed Dee to run over her enough, and now she would not allow her foolish behavior to carry on, because heritage needs to be put to everyday use and not just be hung up on a wall for people to see. Dee views her heritage as an artifact which she can possess and appreciate from a distance instead of as a process in which she is always intimately involved. She knows the items are hand-made, but she does not know the knowledge and history behind the items. Yet, Mama does know the knowledge and history and she also knows that Maggie does too. Ironically, Dee criticizes Mama for not understanding heritage when, in fact, Dee fails to understand heritage herself. Throughout the story, the true meaning of heritage is understood by two characters and avoided by one character. Dee mistakenly places heritage wholly in what she owns, not what she knows. In Amy Tan’s â€Å"A Pair of Tickets† the theme of Chinese-American life, focuses mainly on mother-daughter relationships, where the mother is an immigrant from China and the daughter is thoroughly Americanized. Tan begins her story by describing a feeling that Jing-mei, the narrator, speaks of. She says, â€Å"The minute our train leaves the Hong Kong border and enters Shenzen, China, I feel different. I can feel the skin on my forehead tingling, my blood rushing through a new course, my bones aching with a familiar old pain. And I think, my mother was right. I am becoming Chinese† (Tan 120). Tan tells a story within itself giving readers a chance to get to know the character right off the bat and also allowing an understanding of heritage to be brought out. Jing-mei has come to China to trace her Chinese roots which her mother told her she possessed, and to meet her two twin half-sisters whom her mother had to abandon on her attempt to flee from the Japanese. Readers can see that Jing-mei has waited her whole life to connect with her heritage when she says, â€Å". . . I saw myself transforming like a werewolf, a mutant tag of DNA suddenly triggered, replicating into a syndrome, a cluster of telltale Chinese behaviors, all those things my mother did to embarrass me. . . . But today I realize I’ve never really known what it means to be Chinese. I am thirty-six years old. My mother is dead and I am on a train, carrying with me her dreams of coming home. I am going to China† (Tan 120). Although Jing-mei was not born in China like her mother, she now has a grasp on her life and on her mothers. By having the story take place on a train in China, helps the tracing of heritage become real for readers. Strong feelings of happiness and sorrow are felt when Jing-mei traces her Chinese roots and becomes in touch with her heritage and her past; allowing readers to place themselves in the same situation and experience the feelings are being portrayed by the characters. Learning about family heritage is something people do not always understand, like Jing-mei, people do not always want to believe their past and heritage. When coming to an understanding of their past, people can lay to rest their urging thoughts and can come closer in contact with their present life. Now that Jing-mei has met her sisters, she can now make peace in her life knowing that she has fulfilled her dreams and the dreams of her mother. Amy Tan reveals Jing-mei’s epiphany well by writing, â€Å"I look at their faces again and I see no trace of my mother in them. Yet they still look familiar. And now I also see what part of me is Chinese. It is so obvious. It is my family. It is in our blood. After all these years, it can finally be let go† (Tan 134). Jing-mei finally realizes that she is Chinese and that her mother was right. Jing-mei also says, â€Å"Together we look like our mother. Her same eyes, her same mouth, open in surprise to see, at last, her long cherished wish† (Tan 134), thus adding on to her realization of her heritage and past. Jing-mei can now lay to rest the thought of her mother never seeing her twin daughters again and continue on with her existing life, but now with a different perspective, a Chinese perspective. Throughout both of the stories, heritage becomes a major factor. The characters coming to an understanding of heritage helps readers to become more fascinated with the stories. Bringing out the points in Walker’s â€Å"Everyday Use† and Tan’s â€Å"A Pair of Tickets† gives readers a chance to see the heritage â€Å"shining through†. References Tan, A. (1999) A Pair of Tickets. In E. Kennedy and D. Gioia (7th Ed. ). Literature: An Introduction to Fiction, Poetry, and Drama. (p. 120-134) New York City, NY: Longman. Walker, A. (2008). Everyday Use. In R. DiYanni (6th Ed. ). Literature: Reading Fiction, Poetry, and Drama. (p. 743-749). United States of America: McGraw Hill.

Coca-Cola Case Study :: Business Management Marketing

Coca-Cola Case Study 1. SWOT ANALYSIS: Strengths Coca-Cola has been an intricate part of American culture for over a century. The product’s image is laden with sentimentality, and this is an image many people have taken deeply to heart. The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. This extremely recognizable branding is one of Coca-Cola’s greatest strengths. â€Å"Enjoyed more than 685 million times a day around the world Coca-Cola stands as a simple, yet powerful symbol of quality and enjoyment† (Allen, 1995). Additionally, according to Bettman, et. al, (1998) Coca-Cola’s bottling system is one of their greatest strengths. It allows them to conduct business on a global scale while at the same time maintain a local approach. The bottling companies are locally owned and operated by independent business people who are authorized to sell products of the Coca-Cola Company. Because Coke does not have outright ownership of its bottling network, its main source of revenue is the sale of concentrate to its bottlers (Bettman, et. al, 1998). Weaknesses: Although domestic business as well as many international markets are thriving (volumes in Latin America were up 12%), Coca-Cola has recently reported some "declines in unit case volumes in Indonesia and Thailand due to reduced consumer purchasing power." According to an article in Fortune magazine, "In Japan, unit case sales fell 3% in the second quarter [of 1998]...scary because while Japan generates around 5% of worldwide volume, it contributes three times as much to profits. Latin America, Southeast Asia, and Japan account for about 35% of Coke's volume and none of these markets are performing to expectation (Mclean, 1998). Opportunities: Brand recognition is the significant factor affecting Coke’s competitive position. Coca-Cola’s brand name is known well throughout 90% of the world today. The primary concern over the past few years has been to get this name brand to be even better known. Packaging changes have also affected sales and industry positioning, but in general, the public has tended not to be affected by new products (Allen, 1995). Coca-Cola’s bottling system also allows the company to take advantage of infinite growth opportunities around the world. This strategy gives Coke the opportunity to service a large geographic, diverse, area (Bettman, et. al, 1998). Threats: Currently, the threat of new viable competitors in the carbonated soft drink industry is not very substantial. The threat of substitutes, however, is a very real threat. The soft drink industry is very strong, but consumers are not necessarily married to it.

Organic Food †Facts Essay

The word ‘Organic’ means ‘living’, and in practical terms, this means natural food that is grown and processed without chemical fertilizers, pesticides, herbicides or fungicides. Nothing unnatural is allowed so there are no growth hormones, antibiotics, preservatives, dyes, chemical coatings or irradiation allowed. There is no genetic engineering allowed in organic foods. Organic food is nothing else but good pure nutritional food – the way it used to be. Toxic overload The food we eat affects our health. Most conventionally produced food comes from production systems that rely on a cocktail of up to 350 different chemicals. The World Health Organization has classified many of these substances as hazardous to our health. In studies, the short and long term effects on our health from these toxic chemicals ranges from short term conditions such as ADS (Attention Deficit Syndrome), allergies, digestion and reproductive disorders to long term illnesses such as cancers and degenerative diseases like Alzheimer. Our organic food however is different because by definition it is pure, wholesome and nutritious. There are absolutely no toxins or otherwise artificial or synthetic chemicals, coatings or treatments that in any way affect quality of organic food. In harmony with Nature Organic and bio-dynamic farmers work with nature, promoting the diversity and sustainability of the environment and building upon a healthy eco-system. Organic agriculture preserves the overall quality of our lakes, rivers, estuaries, wetlands, ground and drinking water. Organic farming relies on renewable resources, using 70% less and producing much less pollution than conventional farming. Preserving the soil is a key factor. They practice methods such as ‘intercropping’ where crops are mixed, rather than grown in large fields, minimizing the impact of agriculture on the environment. Humane treatment to animals Our organic livestock is raised in an ethical and humane manner, which puts emphasis on the health and treatment of the animals. Fresh air and space to move around and access to the outdoors ensure a healthy and stress-free animal. They are fed only organically grown feed and are reared without the unnecessary use of anti-biotics, growth promoters or hormones. Organic animals are never fed unnatural food such as animal scraps which is the practice that lead to the livestock neural disease ‘BSE’ and its related ‘kreuzfeld Jacobs’ disease in humans. Bio-diversity Organic farmers plant many more species of fruit and have brought back many heirloom varieties from the brink of extinction. These old varieties are often tastier and juicier but not suited to large scale industrial farming. In Britain,organic farmers grow 100 different varieties of potatoes alone! This bio-diversity gives us the joy and experience of eating new and different fruits and vegetables. GM-free Genetic engineering is not permitted in organic food and an organic farmer loses his organic certification if his crop is not 100io gm-free. Genetically engineered agricultural products have an unknown impact on the safety and health of the consumer and environment. ‘Organic Foods and Cafe’ does not sell genetically modified food. For further information please read our GM leaflet. The benefits of going Organic Trusting our food. Organic labeling tells you all the ingredients – there are no hidden ingredients that there can legally be in conventional foods as in conventional foods, the ingredients of each individual ingredient do not have to be listed. You know you can trust organic food because of the organic certification which has strictly enforced criteria – look for the organic symbol. Optimum Health In terms of health, prevention is better than cure. It is essential not to overload our bodies with toxins, which damage our immune systems. Organic farmers avoid using unnecessary and harmful chemicals, additives and drugs. Many of these substances have been classified by the W. H. O. as poisonous to your health and the environment. In addition, organic food retains essential nutrients, such as iron and salicylic acid, which are stripped away in conventional food processing. Value for money You get what you pay for – this is very valid for organic food. Organic food really has more nutrients, vitamins and minerals, including vitamin C, iron, magnesium and phosphorous than conventionally produced food. This is because in organic farming, great emphasis is on nourishing the soil which in turn gives healthy plants. Healthy plants give produce that is packed full of all the vitamins and minerals which give flavour and goodness to our food. The time allowed for the crops to grow by not using chemical fertilizers is the final key elements making it possible for organic crops to have much higher nutrition levels. Authentic Taste Organic produce and meats retain a pure, fresh flavour the way nature intended. In studies, organic produce was proven to have more intense flavour molecules, a direct result of a healthy, dynamic soil. In organic food, flavour is not contaminated or masked by residues, preservatives or waxes. Nor is it enhanced to many times the flavour that is actually present which is common practice to achieve a full flavour where very little is actually there in conventional food. Protecting our future generations We all want the best for our children, and we have selected organic food that provides them with the goodness and nutrition that their growing bodies need to develop optimal mental, emotional and physical performance. It is imperative that they are protected from the detrimental effects of health-damaging toxins found in conventional foods. Today’s children have unacceptably high levels of asthma, eczemas and syndromes such as Attention Deficit Syndrome. Many of these can be linked to unhealthy additives in children’s foods and by eating organic foods we can prevent and alleviate these problems. Supporting Small Farms Organic farms are usually small, family run operations that take seriously the health of the environment and their stewardship of the land they work. They use techniques which limit agricultures impact on the soil, on streams and ground water, bird and wild life and on human health. We have picked selected family run organic certified farms where quality and freshness can be assured. Why does Organic food cost more? The truth is that we have become too used to paying very little for our food and what we put in our mouths has become nothing more than a business commodity. In order to produce high quality organic food, every step of production is more labour-intensive, time-consuming and frankly, not as profitable. Organic food takes longer to grow, as there are no growth hormones and chemical fertilizers used. Due to a lack of fumigants and wax coatings, organic food is often more perishable, there more is lost in transit between the farmer and the consumer. Most farms are small family run operations that do not benefit from government subsidies. The truth is that we are getting what we are paying for: a good quality product that is nutritious, delicious and safe for us to eat and not the cheapest product that is possible to produce. Organic Produce 1. Organic produce has an average of 50% more vitamins, minerals, enzymes and other micro-nutrients than their intensively farmed counterparts. 2. Organic produce is not covered in a cocktail of poisonous chemicals. The average conventionally grown apple has 20 – 30 artificial chemicals on its skin even after washing. 3. Organic produce is usually picked when it is ripe, unlike conventional food, which to allow for extra processing and commercial ease, is picked unripe and before it is fully developed. What is the Difference? Conventional Vs Natural / Organic Food (As per USDA rules) No| Ingredient / Processing| Conventional Food| Natural / Organic Food| 1| Artificial Flavours| May be used| No|. 2| Artificial Colours| May be used| No| 3| Artificial Preservatives| May be used| No| 4| Artificial Fertilizers| May be used| May be used| 5| Synthetic Pesticides| May be used| May be used| 6| Irradiation| May be used| May be used| 7| Genetically Engineered | May be used| May be used| What are genetically Engineered/ Modified Food? Genetically-modified food is produced from plants and animals which have had their genes changed in the laboratory by scientists. All living organisms have genes written in their DNA. They are the chemical instructions for life and all the organism’s functions. By modifying the genes, the scientists can change the characteristics of an organism. Most often, these modifications to our food are for economic reasons. To create GM crops, genes from bacteria, viruses, plants, animals and even humans have been inserted into plants such as soybeans, corn, canola and cotton. For example scientists wanted to increase the frost tolerance of strawberries so they inserted the â€Å"anti-freeze† gene of a cold water fish into the DNA of the strawberry, in effect producing fishberries, a life form that would never occur in nature. Why is it Different from Traditional Crossbreeding? For thousands of years farmers have engaged in what termed as traditional breeding, favoring seeds from plants with favorable characteristics and creating new plant types from cross-breeding closely-related species. Genetic engineering is more specific. It gives scientists the ability to select a single gene for a single characteristic and transfer that stretch of DNA from one organism to another. For example, a tomato variety was developed by Calgene to switch off the gene which triggers it to produce a chemical that makes the fruit go soft and then rot. What are the Dangers? Genetic engineering is experimenting with very delicate, yet powerful forces of nature without full knowledge of the repercussions. Yet, once it is introduced into the food system there is no way of getting it out of it as insects, birds, and wind can carry genetically altered seeds into neighboring fields and beyond. All crops are vulnerable to contamination from cross-pollination from transgenic plants. Health Concerns Manufacturers of genetically altered foods are exposing humanity to one of the largest uncontrolled experiments in history. We are all guinea pigs in this genetic experiment with our food. Some possible risks: No long term safety testing Genetic engineering uses material from organisms that have never been part of the human food supply to change the nature of the food we eat. Without long term testing and controlled scientific research no one knows if these foods are safe. We really do not know the long term and latent affect these. foods will have on our health. Allergic Reactions By inserting foreign DNA into common foods, without adequate safety testing, genetic engineering can also produce unforeseen and unknown allergens in food. Given that genes can be introduced from unrelated species the possibilities of allergies are greater than with traditionally bred crops. Toxins Familiar foods could become metabolically dangerous or even toxic. Genetic engineering could upset complex biochemical networks and create new bioactive compounds or change the concentrations of those normally present. These unexpected mutations can create new or higher levels of toxins making them poisonous to human health. Antibiotic Resistance Another potential hazard to human health is the possibility that bacteria in our guts could pick up antibiotic resistant genes found in GM foods. These genes are inserted into GM plants as â€Å"markers† to tell scientists which plants have taken up the exotic genes. If this transfer happens it could exacerbate the already worrisome spread of ‘superbug’ bacteria that have proven to withstand our antibiotics. Decreased Nutritional Value Genetically altered foods may mislead consumers with counterfeit freshness. A luscious looking, bright red GM tomato could be several weeks old and of little nutritional value even though it looks as though it was picked off the vine hours before. Environmental Risks We are opening a Pandora’s box with GM technology. Raising GM crops is an uncontrolled experiment with unknown consequences for surrounding eco-systems. Biological Pollution Unlike chemicals that are released into the environment, genetically engineered organisms are living things that will reproduce and spread uncontrollably and at will, with little possibility of containment or clean up. These are not natural organisms, but have been made in a lab and will destroy or at best upset the fragile ecological balance Super Weeds GM crops can cross-pollinate with related weeds, resulting in super weeds that are impossible to control. These weeds are immune to a broad spectrum weed killer after crossing with and assuming the herbicide- resistant gene from the GM plant. This will not only increase the use of topical herbicides but will stimulate demand for stronger, more toxic herbicides. Super Bugs Insects could become resistant to the pesticides engineered into GM crops. This would mean developing new, stronger, more toxic chemical pesticides to fight these pesticide tolerant super bugs. Toxicity to Wildlife Insects and birds will be the first in the animal food chain to be affected by GM crops. They will be exposed to a range of genetically engineered chemicals, drugs, enzymes and hundreds of other foreign substances for the first time, and there is no telling how they will be affected in the short or long term. These substances will then be passed up through the food chain to affect all the wild life in a given eco-system. Humans in turn will get affected, but as so often, by the time we realize what has happened, it may be too late. DDT was hailed as the solution to all pests and it was not till years later that we realized that it was cancer causing and destroying a lot more than just the bugs we were targeting. Loss of Biodiversity In the world of genetic engineering we would not need hundreds of different varieties of a crop because all the properties and features can be in a single plant. For example you would not need one species of corn for hot climates and another for cold or one that is drought resistant and another to withstand flooding. All of these unique features can be in a single plant. In the end many species would become extinct. It may only be years after they are extinct that we realize that we have destroyed some features we may still need. Ethical Questions Fiddling with the genetic make-up of plants and animals is unnatural. Nature takes millions of years to effect genetic change, so do we have the right to make changes overnight and substitute human for natural selection? Do we have the right to play God, to restructure irreversibly the genetic blueprints of the Earth’s plants and animals? Are we playing Creator? Fixing Perfection Are we trying to fix something which isn’t broken? Are we trying to change the course of nature for a good enough purpose? Manipulating the very building blocks of life in order to extend shelf life, is that a good reason? Religious Concerns Genetic engineering offends deeply held beliefs of a number of different faiths. A Hindu vegetarian may not wish to eat a vegetable bearing an animal gene and likewise, a Muslim may not think it right to eat a tomatoe carrying the gene of a pig. Genetic manipulation hits at the very core of our belief systems and deprives us of the comfort and the assurance that the food we eat complies with our dietary obligations. Are these beliefs going to be secondary to the potential profits of large ago-business?

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